Make sure that there is a demand for your idea before building an app
March 03, 2020 11:20
3 min read150 views so far!
“Take a Step Back Before
You Decide to Launch Your Killer App in the Market,
You Got To Validate App Idea First!!”
App ideas could either make or break your dream project. You may well recognize that familiar feeling when an excited new idea strikes you out of the blue and you see lines of code begin to drift in from your peripheral vision.
There is, however, more to build a successful app than simply turning an idea into a bug-free bundle of codes.
While the adrenaline of the initial excitement may be enough to propel you through hours of work, right now you need to step back and see whether your idea is viable.
Yes, it’s possible to gauge the market demand for your app before you put it on the app store, and you should spend some time doing just that- Market Research.
“Market research is one of the most important stages
In the app development process
That so many developers often ignore this crucial step,
Maybe one of the gravest unspoken tragedies of our time”.
How to come up with app ideas?
1. App Store
For killer app ideas, the first thing you want to do is go to the app store-
Check what alternatives are already available.
Analyze the market saturation and decide whether there’s room for your app- From conceptualization to putting your app on the market, it may take months or even years. This is a big commitment and you don't want to squander your time on a project that may end up never taking off.
Discover key features that lack in your competitor’s versions and other issues that they fail to address- If you can capitalize on those areas, you can definitely enter the market as a powerful new contender.
2. User Persona
If you’re certain that you’re going to be working on a completely new concept, it’s even more important to do the requisite research to evaluate precisely what purpose your app will fulfil and who your target user will be.
Real-world application is often wildly different than analyzing the situation from behind a monitor. So you need to send out-
Questionnaires to your target audience representatives.
Feedback from real people will tremendously improve the quality of your app and help you address issues that you may not even have thought about before.
Imagine yourself in the place of your target user and ask yourself what you expect of the app?
Are there any unique features in your app that other developers have not implemented in theirs yet?
Does your app do the same thing as similar apps but quicker or in lesser steps?
It’s okay to take time to simply brainstorm and develop your idea. Never underestimate the power of preparation. It can transform your idea from a crude possibility into a well-defined structure that has both precise application and finesse.
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