App Idea to App Store. How to Make Your Vision Reality?
February 27, 2020 09:50
5 min read564 views so far!
So, you have an idea for an app that you think will be loved by millions around the world.
The only problem you seem to be facing is how to make said app and then put it on the app store for people to download on their phones.
Regardless of whether you want to make an app for iOS or Android, here are some quick steps and guidelines that can help you turn your idea into reality.
#1: Research, research and do a little more research.
Before you even begin fleshing out the idea for your app, do some market research and see if your idea is viable. The last thing you want to do is to spend months developing your app only for it to vanish into irrelevance in an ocean of similar apps immediately.
If you are sure that your app will have enough demand, do even more research and check out similar apps and the services they offer. What features do they lack? How can you offer a better solution? Take a look at their pricing and see if you can offer a competitive price point.
#2: Make a basic sketch or outline of your idea
If you’ve made it past the research phase, it is time to create a skeleton framework of the basic features of your app. It is essential to stick to the fundamentals and not get carried away by adding too many details.
Your app does not need to contain every single feature under the sun. Make a list of things that are essential and another of the things that can make it stand out.
Sometimes, doing the same thing someone else is already doing, but differently is enough to create a unique selling point for your app.
#3: Start designing and coding your app
Once you’ve laid out the groundwork, it is now time to begin the actual work. You can start by drafting layout sketches for your app’s UI. You can do this on paper or use a software that lets you create mockups of your app.
Now is a good time to outsource the graphic designing, or even the coding, to a professional graphic designer or programmer, if needed. If you do not have adequate knowledge or experience, it is always better to let a professional do the work. They will deliver faster and better results.
#4: Stop and think about how you want to monetise your app
Before you proceed any further, decide how you want to monetise your app. It will ultimately decide how many people and what kind of people download your app.
There are many options available to you, but not all of them will be viable for your app. A one-time payment which unlocks all features may not be the best choice for a social app that wants to get as many users on board ASAP.
Take the time to identify your target audience and select the right monetisation model, be it in-app purchases, ad-supported, or even trial-based.
#5: Launch your app and start marketing it immediately
Publishing your app on either the App Store or Play Store is usually a straightforward and quick procedure. The more complicated part is marketing. Without proper marketing, your app may slowly sink to the bottom of the pile of hundreds of apps that are published every day.
Fortunately, there are numerous ways to spread the happy news about the launch of your shiny new app, provided you are willing to spend a little money doing so. Start by purchasing online ads on Google, Facebook, and Instagram. You can even pay famous Instagram influencers or YouTubers to promote your app.
#6: Customer support is crucial for long term growth.
Be ready to address issues from day one and respond to customer reviews of the app stores. Regular updates and bug fixes will go a long way in keeping your customers happy and loyal. Satisfied customers will often turn into free advertising for your app.
Listen to customer feedback and make sure they know you are listening by responding to their e-mails and reviews regularly.
Over time you will discover which areas need more development and which new features will add value to your app. If you keep improving and delivering exceptional results, your app will continue to gain new users and keep the old ones coming back to a product that they not only love but are also willing to endorse to their friends and family.